3-MONTH CASE STUDY
Implants 4 all
October, November, December | Averaging 45 Arches Per Month
Dr. Alex Planes had 3 locations when he started marketing with Progressive Dental Marketing. It was a general dentistry practice but Dr. Planes wanted to grow in Dental Implant procedures. So, we helped him differentiate himself in the market and helped him establish himself as a specialty practice for dental implant procedures. Continue reading to see how we converted a General Dentistry practice into an Implants center in less than 1 year.
See how he did it!
CLIENT
Dr. Alex Planes
SERVICES
Website Development
SEO
PPC
Social Media
TV
Radio
At the start of Dr. Planes and Progressive Dental’s partnership, we started with a digital marketing strategy that focused only on dental implants. In just a few short months, Dr. Planes started seeing a noticeable increase in dental implant & full arch cases. Within 6 months, he increased his marketing budget which this time included a video/photo shoot to help create branding campaigns. 3 months later, Progressive Dental created and delivered a brand-new website that was focused solely on Dental Implant procedures. After much success with the overall marketing strategy, Dr. Planes increased his budget by almost 5x’s, solidifying his goal of establishing himself as an implant focused center and conquering the market in Treasure Coast, FL.
Goals
- Establish his practice as a leading destination for comprehensive implant dentistry along the Treasure Coast of Florida
- Provide the look and feel of a state-of-the-art surgical center with the personalized care that they provide
- Increase average monthly production at each location
- Hire associates and buy multiple dental practices and convert them into implant centers
- Become a dominant presence on the search engines for anyone looking for comprehensive implant dentistry and care
Strategy
- Create diverse digital marketing campaigns to acquire direct responses and provide educational-based messaging utilizing Google Ads, Facebook, and Instagram
- Improve branding to establish the practice as an implant center by creating a new website that is only dental implant focused
- Improve lead conversion by training the front desk on handling calls & training treatment coordinators to close cases
Tactics
- Dental Implant Website Development
- Videography
- Search Engine Optimization
- Google Ads
- Facebook & Instagram
Dr. Alex Planes’ original website, Planes Dental Arts, had a more general dentistry look and feel. The content covered everything from dentures, fillings, gum disease, crowns, veneers, etc. The site only had one page of content about dental implants . The site did not reflect how Dr. Planes wanted to set himself apart as a dental Implant center. Hence we created a new site with content focused on all dental implant procedures, what to expect, financing, Dental implant FAQ, educational Doctor blogs, and Patient video testimonials.
Search Engine Optimization
Dr. Planes’ dental website was locally optimized for Vero Beach and Port St. Lucie keywords to attract patients from the Treasure Coast Florida markets. We created individual pages targeting towns and cities near the brick-and-mortar location, wrote custom blogs, and back-linked these pages to the original site in order to gain domain authority on Dr. Planes’ new domain, implants4all.com. With this initiative in mind, continual SEO improvements over time ensure that he is branded as the premier dental implant center in his and the surrounding areas.
Closing 15+ Arches A Month Is Not As Hard As It Seems
We built out two separate campaigns in Google Ads, one text based and one display based, designed to target patients shopping prices.
PPC Campaign
Example keywords:
- All-on-4 dental implant price
- Affordable dental implants
- Dental implants price/cost
Purpose:
- The campaign shows that treatment is all-inclusive and affordable
- Dental implant evaluation surveys & automated emails give patients an easy way to find ballpark pricing and determine their dental implant candidacy
- The dental implant evaluation survey on the page also allows Dr.Planes’ team an easy way to triage out unqualified leads.
Google Ads Outcome
We approached Dr. Planes’ social media strategy comprehensively, with a combination of organic, boosted posts, and paid ads. Our paid ad strategy was geared towards lead generation, sending traffic to the website, and utilizing retargeting. Our targeted demographic was males and females over the age of 45 who lived within 10 miles around Dr. Planes offices. Our main CTA (call to action) was to provide potential patients with dental implant pricing and candidacy based on a digital evaluation of their current state, we also provided these potential patients with complimentary consultations.
Social media Ad Example #1
- Ad drives traffic to the practices website
- Uses ‘Watch More’ CTA to target potential patients looking to understand what the experience is like with this particular doctor
- Evokes an emotional response to get patients to learn about her story and transformation
- Ad drives traffic to the practice’s website
- Uses ‘Watch More’ CTA to target potential patients looking to understand what the experience is like with this particular doctor
- Evokes an emotional response to get patients to learn about her story and transformation
Watch the Video
Social media Ad Example #2
- Targeting patients that may be looking for second opinions or feel like they have been “burned” by dentists in the past
- Created to not read like an ad, instead meant to be informative
- Offers a free consultation as Call To Action
- Targeting patients that may be looking for second opinions or feel like they have been “burned” by dentists in the past
- Created to not read like an ad, instead meant to be informative
- Offers a free consultation as Call To Action
Watch the Video
Social Media Outcome
Ready to Get started With Progressive Dental?
Ongoing training and consulting have allowed the practice to streamline the processes from handling phone calls to presenting and closing cases. Ongoing training helps them get coaching over how to qualify patients, triage marketing patients, reduce No show, and Increase overall production.
What Are You Waiting For?
Overall 3-Month Results
Dr. Planes went from closing 6-8 arches a month to 40 Plus arches per month. Due to his success, his marketing budget quadrupled in size and his practice is now exclusively focused on multi-implant and full arch cases. Rather than operating as a general dental practice providing a variety of services, Dr. Planes can now focus on performing the cases he loves in his dental implant center. As a result, they are dominating the Full-Arch market in their area.
