GENERAL DENTAL WEBSITES
The Undisputed Leaders In Website Design For General Dentists
The Reality Of Marketing As A General Practitioner
For many general practices, marketing revolves around discounted new patient offers…cleanings, exams, and x-rays. While these promotions can generate traffic, they often attract price-driven patients who are unlikely to return or move forward with more comprehensive treatment. Over time, this creates a volume-based model that limits growth and profitability.
What truly drives growth is a strategy focused on attracting patients for high-value procedures.
That doesn’t require lowering your prices, it requires changing what patients value.
Instead of competing on cost, your marketing should highlight your outcomes, your patient experience, and your expertise. When you position your practice this way, patients stop looking for the cheapest option and start looking for the best—proven results from a provider they trust.
From there, your strategy becomes more targeted. Rather than broadly promoting general services, you can focus on the specific procedures and patient types you want to attract, those actively searching for solutions like full-arch treatment or advanced cosmetic care.
This is where most marketing companies fall short. They don’t understand the nuances of these procedures or how to position them effectively. We do. Dentistry isn’t a vertical we dabble in, it’s our focus, every day.
WHAT CAN WE MARKET THAT WILL BE IMPOSSIBLE FOR A COMPETITOR TO IMITATE OR COMMODITIZE? THE ANSWER IS SIMPLE, MARKET YOUR REAL PRODUCT.
Strategy Comes First
Developing a website for a general dentist requires specific knowledge and expertise in the field of dentistry. There are 3 fundamental topics to cover during strategy development.
Gain Clarity
Clearly define exactly what kind of patients & cases we want to attract. General dentist marketing can focus on a variety of services, like cosmetic, dental implants, orthodontics, or TMJ. For each category there are multiple procedures that one practice can target. Each practice has a different set of services and goals on how and why they want to grow their practice in that particular direction but the most important part is clearly identifying what types of cases we are going to target.
Identify Compelling Assets
Collect or create all assets necessary to appeal to the intellectual and the emotional side of patients. We utilize videography, photography, & custom content to accurately portray the experience that patients will have at your practice, your history of excellent clinical results, and the stories of how you change your patients’ lives through dentistry.
Define Your Reach
Target the appropriate areas. People will inherently travel longer distances for treatments that are going to cost more money or treatments that are deemed as more complex. If you are only targeting your local area for dental implant or cosmetic cases you are going to struggle because it will be hard to get enough search volume to consistently bring those patients into the practice. We must scale your reach to surrounding communities for these large procedures.
Featured Websites
Dental website
The Burkitt Center for Comprehensive Dentistry
Dental website
The Burkitt Center for Comprehensive Dentistry
Our Advantage
SIMPLY PUT WE HAVE MORE EXPERIENCE, KNOWLEDGE AND EXPERTISE THAN ANY OTHER COMPANY IN THE WORLD AS IT PERTAINS TO THE DENTISTRY FIELD.
We’ve been deeply embedded in the dental specialty community for nearly two decades. Our team has spent years learning directly from leading clinicians, attending advanced CE courses in implants, oral surgery, and complex case workflows, and working alongside thousands of specialists across the country.
That experience gives us a unique perspective. We don’t just understand marketing, we understand how specialty practices grow, how patients make decisions, and how to position your services effectively.
Because of that, we’re able to support your practice across every aspect of growth, from web development and digital marketing to case acceptance, referral strategy, staff training, and beyond. Everything we build is tailored specifically to your goals, your services, and your market.
At the end of the day, specialists choose specialists. Just as patients seek out your expertise for complex procedures, it makes sense to partner with a team that focuses exclusively on marketing and growing specialty practices every day.
Cutting-Edge Tools To Build An Exceptional Website
- Clean, intuitive navigation that makes information easy to find
- Fast load times across all devices (especially mobile)
- Simple, frictionless contact and booking processes
- Strategically placed forms, buttons, and phone prompts
- Consistent, professional branding that builds credibility
- Fully mobile-optimized with seamless responsiveness
- Clear, compelling messaging that speaks directly to patient concerns
- Pages designed to move users from interest to action
- Optimized page structure for search engines (titles, headers, content)
Check Out Our Other In-House Marketing Services
Traditional Marketing
Specializing in dental knowledge, we have PROVEN results, by customizing your ads around high value targeted procedures. We know how to get you the results you are looking for.
Digital Marketing
The advantages in digital marketing are all based around our opportunity to be selective and specific in regards to who will see our site and what keywords will trigger our site to appear in the rankings.
Web Development & Design
If you want a standard, template based, same old same old website you are in the wrong place. Your website is something that can and should automate a consistent flow of quality patients on a weekly basis. We will build your website around the goals of the practice and the types of cases that you most want to attract.
Video & Photography
Our main objective and purpose for using customized videography and photography for our clients is to be able to deliver a powerful message in the shortest and most compelling manner possible. Most doctors want “quality” new patients, not patients focused soley on price.
Check Out Our Other In-House Marketing Services
Traditional Marketing
Specializing in dental knowledge, we have PROVEN results, by customizing your ads around high value targeted procedures. We know how to get you the results you are looking for.
Digital Marketing
The advantages in digital marketing are all based around our opportunity to be selective and specific in regards to who will see our site and what keywords will trigger our site to appear in the rankings.
Web Development & Design
If you want a standard, template based, same old same old website you are in the wrong place. Your website is something that can and should automate a consistent flow of quality patients on a weekly basis. We will build your website around the goals of the practice and the types of cases that you most want to attract.
Video & Photography
Our main objective and purpose for using customized videography and photography for our clients is to be able to deliver a powerful message in the shortest and most compelling manner possible. Most doctors want “quality” new patients, not patients focused soley on price.
