Why Aren’t My Dental Implant Marketing Ads Showing?
Author: Shelley Glime
You recently started your Google Ads campaign and want to ensure your dental implant marketing ads are running, so you start typing a few keywords into Google to see them.
… best dental implant doctor…
… full arch dental implants…
You only see your ad once, maybe twice. You start to wonder: Why are they only showing up occasionally? So later in the day you ask your staff to Google other full arch marketing keywords to see how often an ad displays … and suddenly you do not see any of them at all!
So why aren’t the ads marketing your dental implant practice showing? Here are the top 4 reasons why:
1. Google Views the Ad as Irrelevant
Google’s main goal is to provide the searcher with the most relevant information possible. For example, if you type full arch dental implants into Google and never click on one of the ads, Google views them as irrelevant and will serve new ads. (Please never click on your ads - We do pay per click!)
2. Limited by budget
Your campaign may be limited by budget. A daily budget is set based on your monthly budget. Google attempts to spread your budget throughout the day; however, some days may experience an influx in traffic during a specific time frame. At that point, your budget may have already been exhausted. Don’t worry your ads will restart the next day.
3. Ad Schedule
To maximize your budget, our team may have created a schedule to ensure your ads have the highest budget when your conversion rate is at its highest. If you search for your ads during this time, you will not see them and that is okay. Keep in mind, our main goal is conversions, not impressions or clicks.
4. Outside Targeted Radius
The campaign is set to target specific zip codes or radii around your practice. If you are outside the targeted area the ad will not display.
Not Sure Where To Start With Your PPC? Contact Us!
Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit boostfullarchcases.com today to reserve a spot for you and your team!
Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!
