How Important Is Digital Marketing In Dentistry Today?
Published: 06/27/2022
Author: Zachary Scheffler
SEO Strategist
Dentistry is a competitive field, and dentists and specialists like periodontists and orthodontists are likely wondering if digital marketing is important for their industry. The answer is an unequivocal yes! Digital marketing is an incredibly effective way to reach new patients, connect with current patients, and grow your business.
If you're not currently using any digital marketing, you're missing out on a lot of potential business. Here’s why you need to be using every available tool of the trade to promote your dentistry practice.
Online Presence
In the world of today, I could likely throw a stone in any direction and find a dental practice that could benefit from professional digital marketing. Most people nowadays use the internet to find information on businesses, including dental practices. Having a strong digital presence is essential if you want to attract new patients. The way your website looks, and functions, can be the deciding factor on whether someone decides to use your dental services. Creating content that is both informative and engaging will help you build trust with potential patients.
Your dental website is often the first point of contact between you and a potential patient. It’s important to make sure that your site makes a good impression, as this can be the deciding factor on whether someone decides to use your dental services. Potential patients want to see that you’re keeping up with the latest trends in dentistry.
Your Digital Brand
As the dental industry continues to grow, so does the importance of digital marketing. Creating a strong digital brand allows dentists to connect with patients online and encourage them to learn more about their dental practices. Digital marketing allows you to reach a large audience with relative ease. You can target potential patients in your local area with targeted ads and SEO keywords.
Through social media, email campaigns, and search engine optimization (SEO), dentists can reach patients where they are spending most of their time online. Additionally, digital marketing is cost effective and allows for more targeted campaigns than traditional marketing methods.
Don’t miss out on potential new patients – start using digital marketing today! It’s an essential tool for any modern dental practice. If you’re not sure where to start, look no further than Progressive Dental Marketing!
We’re a full-circle digital consulting agency that specializes in dental marketing. We can help you create a brand-new website, use pay-per-click ads to maximize your digital presence, and train you in the latest sales techniques to close high-dollar cases. Contact us today to learn more!
Are You Looking For A Clear And Concise Marketing Partner For Your Dental Practice?
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Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
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Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!
