4 Reasons to Choose Progressive Dental as Your Dental Marketing Company

Author: Valentina Loughlin

Published: 10/01/2021

At PD, we pride ourselves as being the experts in dental marketing and coaching services. When comparing dental marketing agencies, there is no one who matches up to Progressive Dental Marketing because of our commitment to our doctors and their team. The way we measure results is not by impressions, reach, likes or any analytics that the typical marketing agency uses to measure their results. Instead, we look at the bottom line. If our clients are meeting their revenue goal, then that means we are doing our job. We help doctors work less and make more. We work tirelessly to ensure they grow their practice and achieve their goals by closing high-dollar procedures/big cases. At the end of the day, it’s not about the amount of new patients but instead maximizing production/revenue in the least amount of time.

Progressive Dental has a 360-degree approach to success in full-arch dentistry. We are able to confidently say that we have mastered dental marketing because we are the dental business experts. This is why we help you implement a process that works!

Who We Are & How We Measure Success Compared to Other Dental Marketing Companies

Highly Experienced In Digital Advertising!

A lot of our clients ask us, “how many people will my marketing reach?” Of course, reach is important, but making sure you reach qualified patients is what will result in conversions. We thrive in this sector because we have over 10 years of experience marketing such specific procedures, so we know what works in acquiring qualified patients.

Our Google Ads and Facebook ads will have a strong call to action to bring your ideal target audience to click on your ad and go to a landing page. Progressive Dental has been helping hundreds of clients and, over the years, we have tested hundreds of contact forms to make sure that we ask the right questions. With these questions, those who are truly interested will fill them out. These questionnaires will then allow our clients to qualify these leads and reach out to them. This is where most dental marketing agencies stop and believe they have done their job. However, we don’t believe this is a way to measure success, it is only the beginning of our hard work.

Customized Content Is Prioritized!

Captivating your clients through your marketing with emotionally driven content, while at the same time creating trust with your brand is key. Our videography and photography team will travel anywhere nationally for our clients to make sure we capture valuable content. If a picture says a thousand words, then imagine what video can do to create emotion and excitement to your potential patients. Our videographers are experts at knowing what to ask when they are with our clients to make sure they capture valuable content that your audience will be able to relate and connect with. Whether you are creating a new website with us or marketing in general, these video and photography assets are key to a successful marketing strategy and will be used in all of their advertising.

Always Implementing Custom Marketing Plans!

In order to acquire leads, first we have to implement a strategic marketing plan. As your expert dental marketing company, we know that the differentiating factor in successful marketing is a custom content strategy. Most marketing agencies will use stock images, but unfortunately stock images don’t differentiate you from all the other hundreds of doctors that are offering the same dental procedures as you. We will dedicate countless hours getting to know our client’s dental practice, who they are, and what their goals are. This way we can decipher their competitive advantages & determine their differentiating factors. We use these to market their business and scale their dental procedures which, in turn, helps achieve their business goals.

PD will implement a customized marketing strategy for each of our clients that focuses on reaching their goals (number of procedures and/or total sales) and one that is executed with a marketing budget they are comfortable with. We have helped clients go from doing hundreds of thousands of dollars a year to over millions of dollars a year and opening second, third, fourth locations. Whether your goal is to make more money, open a new practice, or just work less by increasing your efficiency and production, then we will work tirelessly with you to achieve your goal.

We Will Coach Your Team To Close Dental Procedures!

Acquiring new leads is essential for business growth but being able to close them is just as important, if not more. We understand the process to make a patient feel confident and trust the practice when making a big decision such as getting full arch procedures done. We also know that the patient’s experience from start to finish is extremely important. Through The Closing Institute, your team will be ready to work with all the leads that come in whether they call, email, or text you. Our Account Managers and Continuing Education team will teach the dental staff (i.e. doctors, treatment coordinators, office manager, etc.) to qualify the lead, triage, negotiate, present the treatment value, and close these specialized dental cases. On your website we will even set up phone tracking lines so that we can listen and keep coaching your team on how to handle these leads. This way we are only scheduling qualified patients to sit in the chair to meet with the doctor. This is important in order to not waste the doctor’s time and optimize efficiency. We will help you implement and teach your team to present financing options that will increase the accessibility of your procedures to more patients.

Progressive Dental is more than a marketing agency, we are your partner!

We strive every day to meet the goals of our clients because Your Success is Our Success! Our team is an extension of our client’s team. We would love to hear from you so please reach out to be a part of The Progressive Dental Family, we would be honored to work with you and help you scale your dental practice!

Our Consulting and Marketing Services Include but Not Limited To:

Branding – Effective Assets to Enhance Brand Awareness.

• Designing Logos
• Creating Branding Colors
• Assist You in Implementing Business Mission, Vision & Purpose

Content Creation - Personalized and Customized To Each Client, Focused on Presenting Their Value & Competitive Advantages.

• Videography
• Photography
• Graphics
• Content writing

Website Development and Design – Creating a Customized Website that is A Conversion Machine

• Develop a Customized Website that is Personalized and Branded
• Create a Site Map to Ensure All Services are Featured
• Content Writing Focused on optimizing SEO & Differentiating Your Company

Search Engine Optimization - Show Up On the First Page Of Google when your Potential Clients are Searching For Your Services

• Implement a Keyword Strategy
• Blogging
• On Page SEO
• Off Page SEO
• Backlinks

Digital Advertising – Stay in Front of Your Ideal Target Audience Digitally

• Social Media - Both organic and paid Facebook & Instagram advertising
• Pay Per Click - Google and Bing ads to show up first in the search results when your potential clients are searching for the services you offer
• YouTube - We will add all of your video assets we created on your YouTube channel

Traditional Marketing – Have a Presence in Your Client’s Home or Car through Radio, TV, & Mail Advertising

• TV advertising - Get In Front Of Thousands Of People and Create Brand Awareness with The Commercials We Create
• Radio - Have Your Audience Listening To You At Ideal Times like On Their Way To and From Work.
• Print Advertisements - Be Featured In Local Magazines
• Mail - Have Your Pamphlets Inside Your Ideal Clients Home through flyers

Dental Coaching and The Closing Institute - Leads are Important but What is More Important is Closing Those Leads. Learn Sales Technique that are Proven to Close High Dollar Dental Procedures.

• Account managers will manage and walk you through all your marketing
• Account Managers and our CE Coaches will train your team how to manage and close high dollar dental procedures
• We Host Monthly Coaching Calls through Our Courses with Other Offices to See What Other Practices Are Experiencing such as Overcoming Objections, Scheduling Leads and more!
• The Closing Institute Boot Camps are Held 6 Times A Year in Clearwater, FL and Las Vegas, NV.

Need A Marketing Company You Can Trust?

Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit boostfullarchcases.com today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!