Transform Your
Treatment Coordinators
Into Master
Closers
A Two Day, immersive full arch bootcamp
2022 Dates & Locations
Dentistry's Only
Full Arch Sales Training
If you want to close Full-Arch Implant Cases in Volume This Course is for You!
At The Closing Institute you will be trained on a Step by Step Sales Process that is geared towards closing “Direct to public” Leads in Volume. Our 10-10-10 Sales Process will allow you to close exponentially more arches without increasing time, staff, or overhead. It is simply twice as efficient
How Does It Work?
The truth is that many practices can do 1 or 2 arches per month… They can accomplish that goal while remaining inefficient simply by Working Hard and “Making it Happen”. But scaling to 15, 20, or 30 arches per month will require a REAL “SYSTEM”! There are only 24 hours in a day. So in order to do exponentially more full arches we need to be more efficient in every single work flow… Clinical, Treatment Planning, Scheduling, & Marketing
Let’s Look at Some of the Most Common Problems that will Arise when you Scale:
- Time! There are only so many hours in a day. When we begin to close more arches it is very common for your schedule to appear to be "Full" very quickly... Resulting in pushing out new patient consultations more than 7-10 days in the future. You will need a system that allows you to complete MORE consultations in LESS time and utilize the Treatment Coordinator to handle the lions share of the communication to maximize productive hours for the doctor.
- Unqualified Patients! If you want to close Full Arch Cases in volume, you will need a lot of leads and opportunities. Many of the opportunities generated will have financial challenges or be unqualified all together. Its much better to find that out BEFORE we invest time and energy into a full exam and consultation for a patient that ultimately has no means in which to pay for this type of treatme
- Price Shoppers! Full Arch is not a cheap service. It is a major expense for virtually the entire population. It is critical to have a strategy that will appeal to price shoppers both on the phone and during their consultation.
- Negotiating! You must understand the fundamentals of a negotiation and the difference in consumer psychology as it pertains to deciding which treatment is right for them vs getting the best deal for the treatment. We must understand the difference between a sale vs a negotiation
- The Deal! We must show every patient that they are getting a great deal! That they are getting more than what they are paying for and that they cant beat our offer anywhere. (That doesnt mean that you need to be the lowest price...) We want everyone to feel good about the price and the fact that they are getting a great deal. This is all in the financial presentation strategy. This will become second nature!
- Automation! More arches means more consultations, more phone calls, more inquiries, more campaigns, and more content. We must utilize automation in every situation possible to save time in communication, scheduling, and lead management.
the initial step of our transformative program
This is a 2-day, immersive, kick-off event for doctors, office managers, and treatment coordinators. The primary objective of this event is to help each of you understand the other’s roles within the treatment planning and sale-closing process.
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Dentistry's #1 Full Arch Sales System Designed to:
- Acquire New Leads Every Day
- Pre-Qualify Patients Prior to Seeing the Doctor
- Create Urgency and Convert Second Opinions
- Maximize the Doctor's Time in Surgery
- Close More Cases in Less Time
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Experience The closing institute bootcamp
our
perspective
How many times has a patient slipped through your fingers after presenting the cost of a high-dollar treatment plan, because your team is ill-equipped to control the sale?
We know that gaining the patient’s trust, overcoming objections, and coming up with a solution to fund treatments can be intimidating for even the most seasoned salesperson.
The traditional model used by multi-million dollar businesses to stay ahead in this hyper-competitive market is a large sales force, standardized sales process, and a sales manager dedicated to ongoing training. These companies understand how important it is to learn cutting-edge sales techniques to address the needs of the educated consumer.
In dentistry, however, this is not the case. We have seen first-hand through working with thousands of practices over the years, many treatment coordinators have been put in this role without any formal coaching or guidance.
Simply put, they are overlooked when it comes to sales training and lack the support necessary to convert high-dollar procedures.
agenda
Uncover proven systems utilized by the top implant producing practices in the nation.
Discover proven strategies to boost your implant production by acquiring qualified patients and identifying a case presentation process for maximum conversion on full-arch dental implant cases.
7:30 AM – 8:00 AM: Registration & Check-In
8:00 AM – 12:00 PM: Full-Arch Marketing & Strategy Development
- Mitigate commoditization of dental implants and attract patients focused on clinical outcome, rather than cost
- Ways to automate case documentation to generate qualified patients direct from the public
- Reduce your online ad spend and double your conversions
- Utilize high-impact video marketing to drive production & reduce new patient acquisition costs
- Case studies and real-life scenarios from some of the most successful full-arch practices in the country that are consistently closing 25 arches or more per month
12:00 PM – 1:00 PM: Catered Lunch (Included)
1:00 PM – 5:00 PM: Full-Arch Case Presentation For Guaranteed Acceptance
- Simplify your treatment planning process. Learn a proven, standardized sales process for easy team training and implementation – all scripts included!
- Create an irresistible offer for patients needing full-arch treatment – without discounting your price!
- Scripts to triage, pre-qualify, and schedule qualified dental implant patients from marketing campaigns to maximize doctor productivity
- Scheduling techniques to reduce no shows and increase practice efficiency
- How to manage a “book of business” and get unscheduled treatment back in the door
5:00 PM – 7:00 PM: Cocktail Reception (Included)
Achieving predictable results when growing your implant practice requires specific protocols and execution techniques. Learn from the leaders in business system implementation, patient financing & case presentation applications to give you the best probability of increasing your implant production.
7:30 AM – 8:00 AM: Registration & Check-In
8:00 AM – 1:00 PM: Full-Arch Marketing & Strategy Development
- Develop an execution plan to implement systems the first day back at the practice
- Discover how to leverage your experience, patient stories, and clinical outcomes to acquire quality patients directly from the public
- Uncover how to increase lead conversion with automated follow-up text and email campaigns
- Understand when and how to introduce flexible financing options
- Learn what to look for in evaluating a patient financing program (hint- it has a lot more to it than just provider fees)
- Master how to identify ways to fund patients who don’t get approved for financing!
Speakers
Our Keynote
Bart Knellinger
Founder & CEO, Progressive Dental
Bart Knellinger started Progressive Dental in 2009 after recognizing a need for marketing and consulting services within the dental field. Bart has helped thousands of practices identify areas for growth, and he has been noted as one of the leading innovators in dentistry today. He was recognized on the Business Observer’s 2015 40 Under 40 for Tampa Bay and has driven PD to be recognized on the Inc. 5000 list of America’s fastest-growing privately held companies for six consecutive years. Due to constant innovation, growth, and long-term client retention, PD has quickly become one of the fastest growing companies in the country!
Gerritt Cora
Vice President, Progressive Dental
Dave Roehr
Founder & CEO, Proceed Finance
need more info?
Our guarantee:
Your decision to attend is absolutely risk-free.
If, after participating in the first half of the session, you don’t believe the systems will help you increase your full-arch production, simply notify a designated team member at the event and turn in your course materials. We will fully refund your tuition for the event.
don't take our word... take our clients'!
Ready to SCALE implant production?
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Cancellations received up to 14 days before the event are fully refundable. After that, cancellations are subject to the entire registration fee or may be transferred to another date that calendar year.
