3-MONTH CASE STUDY
Dental Implants of Ocala
See how he did it!
CLIENT
Dr. Nickelice Brand
SERVICES
Website Development
SEO
PPC
Social Media
TV
Radio
Dr. Brand has been a general dentist for over 30 years. In 2014, he decided to transition his practice into an implant center. Over the course of the following two years, he saw moderate success but was struggling to differentiate himself amongst his competition. When Dr. Brand began working with Progressive Dental, we launched a complete re-design of his website as well as a full suite of digital marketing tactics. Before working with Progressive Dental, Dr. Brand was producing around $1.5 million a year and since, he has seen 133% year-over-year growth. See how he did it.
Goals
- Establish Dental Implants of Ocala as Central Florida’s leading destination
for comprehensive implant dentistry - Provide the look and feel of a state-of-the-art surgical center without losing the small-town feel and personalized care that they provide
- Increase average monthly production to $280,000 at location in Ocala
- Hire an associate as well as complete buildout of in-house lab
- Become a dominant presence on the search engines for anyone looking for comprehensive implant dentistry and care
- Open second location in The Villages during Q1 of 2021 as well as open third location in Boca Raton during Q3 of 2021
Strategy
- Create diverse content with a mixture of direct response and educational based messaging using tactics such as dental social media marketing as well as dental PPC
- Create CTAs that establish Dr. Brand as an expert in his market, while maintaining his reputation as an approachable clinician
- Diversify dental advertising tactics to stay in front of patients plus implement an aggressive retargeting strategy
- Increase new patients for dental implant and full arch consultations
- Cut down on no shows and unqualified patients
Tactics
- Dental Website Development
- Search Engine Optimization
- Pay Per Click
- Social Media
- TV
- Radio
Dr. Brand’s website had been re-designed a handful of times in the past by various dental website development companies but he was still dissatisfied with the look, feel, and the way that it represented his practice. Our first steps were to film a series of doctor video blogs, patient stories, and cultural videos to use as assets throughout the website. These serve as an introduction from the practice to new patients and answer any initial questions regarding procedures as well as provide social proof through patient testimonials.
Search Engine Optimization
Organic Traffic Outcome
Closing 15+ Arches A Month Is Not As Hard As It Seems
PPC Campaign
Example keywords:
- All-on-4 dental implant price
- Affordable dental implants
- Dental implants price/cost
Purpose:
- Shows that treatment is all-inclusive and affordable
- Gives patients an easy way to find ballpark pricing and determine their candidacy for treatment
- Through a dental implant evaluation on the page, it is easy for Dr. Brand’s team to triage out unqualified leads
Google Ads Outcome
We approached Dr. Brand’s social media strategy comprehensively, with a combination of organic and boosted posts as well as ads geared towards conversion, traffic, and retargeting. Our defined demographic was 45+ with a 25 mile radius around his office in Ocala, including one of the largest retirement communities in the United States, The Villages. Our calls to action, used in conjunction with free consultations, encouraged visitors to fill out a digital implant evaluation to determine if they are a candidate for dental implants.
Social media Ad Example #1
- Direct response ad, drives traffic to dental implant evaluation
- Uses ‘Get Quote’ CTA to target patients concerned over price
- Evokes an emotional response to get patients to move forward
- Direct response ad, drives traffic to dental implant evaluation
- Uses ‘Get Quote’ CTA to target patients concerned over price
- Evokes an emotional response to get patients to move forward
Watch the Video
Social media Ad Example #2
- Targeting patients that may be looking for second opinions or feel like they have been “burned” by dentists in the past
- Created to not read like an ad, instead meant to be informative
- Offers a free consultation as Call To Action
- Targeting patients that may be looking for second opinions or feel like they have been “burned” by dentists in the past
- Created to not read like an ad, instead meant to be informative
- Offers a free consultation as Call To Action
Watch the Video
Social Media Outcome
Ready to Get started With Progressive Dental?
Dr. Brand’s practice is in a small market reaching Ocala and Gainesville. Because of this, we were able to run :30 second spots on broadcast TV targeting 50+ adults during highly desirable entertainment and news programming. This includes shows like Inside Edition, Family Feud, Wheel of Fortune, Jeopardy, etc.
TV Campaign
- :30 second spot
- Broadcast media with heavy focus on local news and entertainment
- Targeted towards 50+ demographic
- Free consultation presented for those concerned about coming into the practice
Watch the Video
Dr. Brand’s radio ads ran on the country stations during drive times, covering morning, in-office, and at night from 6:00am-7:00pm. His :30 second spots used a text message CTA to receive a free consultation, lowest monthly payment, and a guarantee.
What Are You Waiting For?
Overall 3-Month Results
Dr. Brand has experienced an outstanding 133% year-over-year growth for his practice in 2020 with an average of 20 full arches placed each month. His marketing has yielded a 10:1 ROI for the months of July, August, and September. Due to the continued success of his implant center, Dr. Brand has plans to open two new locations in Q1 and Q3 of 2021.
